The Backpackers SHop

Branding, Retail, Event Design, Photography, Illustration, & Print

A single, family owned store in Sheffield Village, Ohio that carries the most popular, high quality gear and clothing and prides themselves on expert outdoor outfitting. In June 2016, the shop celebrated 50 years of business through a huge sale and party. I designed all event materials including print and digital assets, all of which incorporated nature, the iconic loon, and typography that reflected the time of the shop's establishment with a modern twist.

In addition, I designed multiple social media and email assets for and promotions for the shop to use during sales and holidays. The designs focused on showing the fun personality and bringing a more up-to-date look to their graphics and communications.