Sweet Disposition

Branding, Experience Design, Packaging, Illustration, & Print | Student Work

Visual Identity and an interactive mailer for a home furnishing brand. Each part of the Sweet Disposition' is inspired by and built from the meaning and overall tone of The Temper Trap’s single, "Sweet Disposition".

The main lyrics of the song are:

A moment, a love
A dream, a laugh
A kiss, a cry
Our rights, our wrongs...

Stay there
'Cause I'll be coming over

While researching the meaning behind the song, I discovered that it speaks to different times and people in life. I found that all the lyrics relate to home life and growing up, so I developed a home goods brand that recognized family, growth, and all of life's ups and downs and embodied it into a sweet, playful, and personable home store.

The interactive mailer and custom tissue paper is designed to be tactile and reach out to customers in the area; to be personal, make them feel special, and offer a unique experience both in and out of the store.