Felicity Seed Co.

Branding, Packaging, Illustration, & Print | Student Work

Branding and packaging design for a conceptual self portrait. The medium, elements, and designs are influenced by personal traits, qualities and weaknesses, of which are reflected in symbolism throughout.

The project has many personal meanings behind it, but there are a few that are the most prominent:

The Name: "Felicity" means cheerfulness, joy, and well-being. All of which, relate to be personality and what I strive for.

The Product: Not only am I a huge plant-lover, but seeds represent my potential for growth, if cultivated and taken care of.

Specifically, sunflowers were chosen for their meaning of happiness, as well as the way they droop when they weight they hold gets too heavy, which connects to my desire to be a people-pleaser that can sometimes become overwhelming.

Wildflowers represent my free-spirit and liveliness and cactus illustrate endurance and perseverance.

The Packaging: Finally, the packaging, being made up of natural materials and semi-transparent vellum, represents my love of nature and being down-to-earth and a mostly-open person.