Anheuser-BuscH, Budweiser

Print Design, Publication Design, Illustration, & Design Strategy - With WD Partners

Anheuser-Busch came to WD Partners in seek of help with curating their strategic insights and lines of action, for the marketing of beer, and presenting them in an engaging way—so we created the ultimate series of illustrated beer marketing guides.

Beginning with the Total Book, I worked along with our strategist and art director to take all the key insights and key actions provided to us and develop the story. The Total Book establishes the most important information the Anheuser-Busch’s teams need to know and keeps them engaged with storybook-like visuals, which I illustrated.

Nine mini books branch off of the Total Book, each tailored to a specific market channel and its unique insights and needs.

We delivered ten complete books for the client to pass along, including digital versions for maximum distribution. Today, the illustrations, workflow, collaboration, and project management remain as a benchmark for WD!