Alloy Brand Leadership Workshop

Event Branding, Experience Design, Digital Media, Publication Design, & Print

Alloy Research & Brand Strategy led a holistic, brand building workshop for students of Liberty University. All assets were designed to display the Alloy brand as well as make a cohesive event campaign for the workshop.

Posters and email invites were created to reach students in hallways and inboxes, to get the word out about this elite workshop and provided the necessary information for participation. Buckslips with a portion of Alloy's value proposition and company info, as well as contact info, were provided to students that attended the workshop so that they could learn more about Alloy and reach out to us later on, if they desired.

At the workshop, students received a tradebook-style guidebook that walked them through aspect of the different stages of brand diagnoses, identification, and implementation. These different aspects went along with the verbal and visual presentation, all of which assisted them in completing each step of the workshop and propelled them to the end-goal of a brand refresh for their assigned coffee shop.